In most industries, retail included, it helps to think outside of the box. Sometimes, the best way to streamline your premises’ interior design effectively is to imagine how it looks to a customer. Walk into your store as if for the first time and try to imagine what impression your shop display cabinets give customers. If they appear tired and dated, or don’t display products effectively, then Rockingham Display can provide stunning glass shop display cabinets which could help boost sales. Display cabinets are a physical representation of your brand, so it’s important to get them right.

Here at Rockingham Display, that’s exactly what we do. The first stage is design; we produce CAD drawings and associated diagrams to give clients an idea of how their cabinet will look in their shop space. We believe that designs should only be produced if clients are completely happy, and by working with clients such as Christian Dior and Starbucks we’ve learnt that attention to detail and constant communication are key.

Once your trained craftsman has constructed your unit, they can also install it into its intended location if required. This means that the entire process, from design right through to installation, runs smoothly and in a problem free manner.

We have a wealth of experience which enables us to advise and design innovative plans. We might recommend revolving showcases for example, which offer an unprecedented level of product exposure, and create a look of luxury and value.

Here at Rockingham Display, we also take additional pride in the speed and efficiency of all of our processes. From single shop display cabinets, to complex projects with lengthy management periods, everything is conducted briskly to reduce disruption to businesses. Furthermore, we endeavour to work at convenient times whenever necessary, with some previous installations carried out at night over the course of a number of weeks.

Any jeweller knows that the items that sell the best are those that sparkle in the shop window. As a result of this, it is important that shop owners choose to display their jewellery in a way that will expose them at their very best. At Rockingham Display we specialise in jewellery display units with lighting, guaranteeing that items will catch the eyes of window shoppers looking for the perfect gift for themselves or their loved one.

Not only do our counter top display cabinets ensure that the products sold within the shop look their very best, they are perfect for storing high value items due to the security features that they offer. Rings, necklaces, bracelets and watches will be protected beneath a layer of glass and locked away securely. They also prevent shoppers from handling the goods, leaving dirty fingerprints on the usually shiny gold, silver or platinum.

Our jewellery display units are available in a selection of styles and materials. Those looking for a contemporary effect can choose from modern aluminium display counters, whilst shop owners that would prefer a more traditional effect can opt for wooden cabinets. All of our units come with built-in lighting as standard, this means that items will be illuminated to their full potential at all times.

We can also produce bespoke units for those that are looking for a completely unique solution. With an in-house CNC machining plant, we are able to design and manufacture the final product to the customer’s exact specifications.

To discuss your bespoke jewellery display units ideas with a member of our team, call the local telephone number on our website or fill out our enquiry form. Alternatively, if you are looking for a standard solution, feel free to browse and purchase the units that are suitable for your business through our site.

There are plenty of styles to choose from when searching for display cabinets; providers can supply free – standing, wooden, revolving and glass display cabinets to meet most requirements. However, there can be situations when off the shelf products simply aren’t suitable. Fortunately, online retailers like the Rockingham Display Shop can design and manufacture bespoke display cabinets to most specifications, so that retailers can achieve the precise look that they require for their outlet. If you have a fantastic product, then we at Rockingham Displays believe you should have display facilities that showcase it in the best possible way.

Sadly, many companies will simply provide only the bare minimum in display cabinets, such as glass and free-standing facilities. But because we have our own full CNC machining plant, we’re able to offer bespoke cabinets manufactured to an incredibly detailed standard.

CNC stands for Computer Numerically Controlled and refers to the way in which bespoke cabinets are made. Detailed specifications are programmed into a computer, which then instructs machines to create the desired component. Benefits of this technique over handmade or outsourced cabinets include the fact that your cabinet can be ready in a shorter time and will match your specifications more closely. There’s no substitute for machined precision.

Every retailer also knows the importance of presentation. Modern consumers are obsessed with visual appeal; people buy with their eyes. This is why good product display equipment is so essential; it could mean the difference between a satisfied buyer and the loss of a disenchanted customer.

Consider the unique edge that bespoke display cabinets can give your business. Sometimes, standard furniture simply doesn’t gel with the image of your brand, and this is exactly where we at Rockingham Displays can help. Visit our online shop or call 01455 275 366 for expert, no obligation advice.

At Rockingham our mission statement is ‘fantastic quality at unbeatable prices’. This is reflected in our exceptional display furniture that is beautifully hand-crafted and designed to showcase your merchandise or possessions. Our wooden display cabinets can incorporate internal Halogen lighting, which is the best way of promoting items for sale in shops and retail environments. All built to the exacting EU specifications, our display units really do represent the best point of purchase for exhibiting goods.

With lockable doors as standard these display cabinets are perfect for housing valuable items such as jewellery and watches, safe in the knowledge that they are secure from the clutches of would-be shoplifters. They also come with revolving glass shelves and chrome plated fittings for added visual appeal, and can be finished in cherry, black or wood laminate to fit into the existing character of your environment.

Higher end units come with tempered glass shelves, which use a tongue and groove system to ensure increased wear resistance alongside great visual appeal and excellent load bearing capabilities.

With cheap delivery charges and items dispatched at a time that is suitable for you, purchasing your wooden display cabinets and retail furniture online has never been easier than from Rockingham Display Shop’s web store. With payments accepted from the major credit/debit card providers, as well as secure mediums such as PayPal, peace of mind for potential clients is assured too.

In addition to high quality wooden display cabinets top teams should also be able to manufacture a completely individual and bespoke cabinets tailored specifically to your requirements. Our full CNC machining plant and skilled craftsmen ensure our retail furniture offers unrivalled excellence. For more information or an informal discussion regarding the design and construction of your own bespoke display cabinets, don’t hesitate to give us a call and one of our experts will be happy to advise.

When visiting a store, many shoppers have an idea of the products that they want to purchase and will want to access them quickly and easily. Similarly, it is important that shop owners display their goods in a way that will stand out from their competitors and draw potential customers in. This is where point of purchase shop display units come in. These display mechanisms enable shop owners to explicitly display certain items, allowing shoppers to walk straight into a store and purchase them in minutes.

At Rockingham Display, we can supply and install innovative point of purchase display counters that are guaranteed to draw business into almost any store. These units are perfect for displaying cosmetics, mobile phones, fragrances and other sought after items.

Our point of purchase units can be tailored to each stores particular requirements and can comprise of racks, shelves, product counters and many other features that are necessary to showcase individual items.

Those companies that are looking for a unique display solution can expect a comprehensive service from Rockingham Display. Our service includes complete production of display units, delivery and installation throughout Europe by our fully qualified teams and full site compliance.

With many years experience in the production of varying display cabinets and displays for exhibitions, our clients can rest assured that they will always receive a high level of service that will ensure that their business and products really stand out from the crowd on the high street.

For further information regarding our point of purchase shop display units, browse our website. We also have a knowledgeable team on hand to take your calls should you have any further enquiries or if you would like to place an order, simply call one of our local numbers of fill out our online contact form.

Rockingham have unveiled their new range of Slatted Gondola Units to compliment there online shop display units Catalogue.

A total of six different styles are available with two three tiered Gondola for centre floor units to compliment it. For all six units we can supply custom Shelving and brackets to suit to give maximum Point of Purchase effect. All Units are available in eight different finishes comprising of Oak, Ash, Beech, Walnut, Light Grey, Cream, White and Silver Metallic.

Edges are finished in 2/3mm High impact edging for a durable – long life span. Units are all finished to the highest Quality, PVC and Aluminium inserts on request.

Rockingham Display Shop are also developing a range of sales counters to compliment the slatted gondola unitary.

Counter units consisting of Quarter glass, Half glass and Full glass, all with lighting. Also Till Units and Corner Units to complete the stores configuration for Clients Design/Layout.

As always Rockingham Display Company & Rockingham Display Shop are striving to give Maximum Quality and design for minimal cost outlay for all shop display units and Point of Purchase unitary.

If you look at the psychology of how people shop, it is clear that many people impulse buy when they may have not necessarily meant to. It determines where the products are being sold and also how they advertised.

One place prone to impulse purchasing is supermarkets and department stores. It is in these places where people feel comfortable and often feel under pressure to buy there and then. The feeling of missing out overwhelms people to purchase at these points in case the deal ends and they have missed out on an opportunity.

So how does a business find where to buy point of purchase displays?

There are specialists companies that offer the opportunity to purchase specific point of purchase displays from them. Depending on what it is a company is looking to sell, there are point of purchase displays for almost any product. Mobile phones, trainers and car parts to name a few, are common objects that are often displayed on point of purchase displays.

So how can point of purchase displays help selling techniques?

It is essential to understand the rewards that a point of purchase display can present to a business. The pressure people feel when seeing products at one of these displays urges them to purchase there and then.This is different to how people feel when they are presented with the option of coming back because they know they can sleep on their decision.

Other selling techniques that come with the point of purchase display are mainly down to the presentation of products. It has been proven that people buy with their eyes, they may not necessarily need to touch or feel a product, which may explain the popularity with online purchasing.

However, for those people that do want to look at – for example-  a mobile phone, point of purchase lets a customer have the best of both worlds with the ability to play with a product as well as reading and asking about it.

Many specialists in point of purchase displays will have bespoke displays for a variety of products. There is a wide variety of point of purchase displays available and there will be a display unit for most products.

There are many shops and stores that often have point of purchase sections for quick and convenient spending. It has been shown that impulse buying is more common than maybe people first thought. Reasons for this is because buyers don’t want to feel they are missing out on a bargain and are worried it may not be there next time they return to the shop.

So what do buyers purchase from point of purchase displays?

Point of purchase displays can be developed for certain products that include:
•    Mobile Phones
•    Cosmetics
•    Clothes and accessories
•    Trainers and shoes
•    Car parts

The reason items such as those mentioned above are sold at point of purchase displays is because they are items that people may not need but they want. The instant purchase of that item often is more appealing to a consumer than the waiting and queuing for items that they have to go to a specialist shop for. Point of purchase display are very useful in shops for making quick sales that may have been missed if only placed on shelves as part of the store.

It is important for displays to clearly show the buyer what is on offer. How impulse buyers decide to spend their money can be influenced by the amount of distractions that are around them in the time of buying. It has been said that the use of colour, patterns and signs in the area of purchasing, the more likely it is people will part with their cash.

Buyers prefer to spend at point of purchase displays because they can see before them, the items they are about to buy. They also know the minute they pay, the item is there’s and the feeling of this immediate gratification is intensified when buying from a point of purchase display.

Impulse buys tend to make supermarkets, retail chains and department stores a strong amount of money. In fact, they are incredibly big business on their own, without the help of the rest of the store. Impulse buys are effectively those displays that are located right by the cash register that entice people to buy when they may not thought of doing so. The retail point of purchase displays that are used to draw attention to promotions are often extremely high quality, especially when purchased from a reliable company like Rockingham Displays.

All good shops will have retail point of purchase displays throughout their store, from huge banners identifying sale goods and the up to date offers, to point of sale displays that draws a consumers attention to new products. Promotional techniques do not need to be over sized to be effective but a good design is important. Colours and large lettering usually grabs attention. However, a variety of creativity is ore effective because individuals may ignore smaller displays, missing the point of a point of purchase display. But larger displays can be a nuisance and become in the way of the product you’re trying to sell, so you have to cater for all preferences in order for a point of purchase display to work.

Unlike sales units, retail point of purchase units are designed to draw attention to themselves in order to attract potential customers. They are specifically targeted to the clientele and the necessary demographic groups. As such, it is important that you employ a firm such as Rockingham Display that specialise in retail point of purchase design and put together the materials designed for an effective point of purchase display, after all, your business could depend on it.