The point of purchase is the area in a business environment where a sal is made. Most often in retail this occurs at a checkout where a sales assistant will maually oversee the buying process with the customer. Point of sale (POS) units often exist in these environments which physically promote products within the premises. This can come in the form of poster advertisements, banners, interactive features, testing stations, sales staff and promotional events within a store.

For more about point of purchase, contact Rockingham Display Company.