Supermarkets and shops have the right idea.

The most effective way that has been found to have people hand over money is at a point of purchase. Shoppers tend to “impulse buy” when they feel the product is too good to miss.

A point of purchase also acts as a ‘try before you buy’ stall, and this is more appealing to shoppers than a cabinet or stuffy display. A customer wants to know the ins and outs of the product they want to buy. Rockingham Display can provide all types of point of purchase and retail stalls.

Point of Purchase: For example…

A great example of this is found in mobile phone shops. The vast range of mobile phones that are available on the market today means that people often do not know what they are buying, what features each phone has and how easy it is to use. But the retail shop display means that with dummy phones, the customer can see how the phone looks, the size and weight of the phone and whether it was what they actually wanted without having the pressure of buying there and then. However the option to walk in and buy off the shelf is also available.

However this type of point of purchasing differs from shop to shop. Depending on the product that is being sold, each display case and point of purchase unit is unique. The more expensive products such as jewellery are kept in cabinets for obvious reasons, and have to be taken out of the case and handled with care. The buyer then has time to think about the purchase and deliberate whether it is the right choice.

The impulse purchasing from point of purchase means that businesses can have instant sales with expensive items such as televisions or everyday items such as clothes and shoes, but with cabinets and cases cater for the more unique items that consumers may need more time to think over.

For further advice, contact Rockingham Display.

Not every shop display uses the same layout, and in some circumstances, bespoke shop displays are required to really present a point of sale to the customer. We will help design and install the entire display so give us a call for more information.

Retail shop interiors are exceptionally important for businesses in the sector as they can determine whether a customer makes a purchase in the store or not. You need to consider various things such as POS, joinery, counter placement, product placement, lighting, flooring and general store layout. Achieving the right balance is essential in running a successful retail business.

The point of purchase is the area in a business environment where a sal is made. Most often in retail this occurs at a checkout where a sales assistant will maually oversee the buying process with the customer. Point of sale (POS) units often exist in these environments which physically promote products within the premises. This can come in the form of poster advertisements, banners, interactive features, testing stations, sales staff and promotional events within a store.

For more about point of purchase, contact Rockingham Display Company.

There are many advantages of Internet purchasing. A consumer is sometimes offered a tempting discount and often free delivery. There is always the anticipation of waiting for it to arrive, and then the excitement when it does.  However, there is the hassle if the product never arrives in the two to three working days time, if it arrives at all. This is when the annoyance starts. Constant emails and lack of replies can become a problem, especially to those who work every weekday, leaving Saturdays to phone around, chasing the order (as the company is more than likely to be closed Sunday). Thus the result being you’ve actually spent more in total on phone bills and electric bills from using the Internet for checking and sending emails, as well as the added stress from not having the enjoyment of your order instantly. But of course for some people these situations may never occur through years of Internet shopping, but the question is it worth the risk when there is a solution.

That solution is Point of Purchase buying. The gratification is instant and if there is a problem, however big or small, a quick trip back to the shop, the problem is normally resolved there and then, and if not, money back is normally guaranteed.

This is the importance of Point of Purchase displays and can be the difference between sale in store and a sale online. If products are displayed in certain ways, on shelves and racks, and in cabinets and cases, the consumer is automatically drawn to the product, just as they are with highly designed websites. The main aim is to attract consumer attention and gain interest in a product. There are certain methods of presenting in the best way possible using certain companies that specify in displaying merchandise to a high standard, which will therefore result in a high interest for that product and then of course that business.

Every consumer knows the temptation of a purchase when it is available there and then, especially when there is a sale, or the seller is willing to be negotiated down to the price that is featured online. And of course as soon as the exchange of money for product is complete, the euphoric feeling obtained from a purchase, however great or small, cannot be matched from simply clicking ‘Purchase Now’.

Point of Purchase is a place that attracts consumers to buy from a place that can give someone what they want immediately. The way this occurs is by using methods that generate interest in a certain product and caters to the taste of the consumer.

There are so many different kinds of point of purchase and any shopper will know that there numerous ways in which shelves, cases, racks and much more vary from shop to shop. But fortunately there are companies that focus on making sure that they find new and inventive ways to create a display unit that caters to the specific needs of a company and their produce as well as providing excellent customer service.

The companies have objectives in mind when creating a display item;

•    They make sure that it will attract a customer’s attention by displaying the products in the best possible way and businesses will see the potential selling advantage of certain display units.
•    To keep an authenticity and make sure the display doesn’t overshadow the product.
•    To maintain easy access to the product so the buyer can get a true feel for the product they are interested in purchasing.

Of course, the company purchasing the display units are not solely generating business for themselves. The company supplying the display units benefit, as they will find competition will grow between business’s that want the newest and best for their company, therefore reinventing way’s of displaying certain produce and marketing it in such a way that continues the circle of business and consumer.

The Point of Purchasing is therefore to generate a better selling technique for businesses whilst keeping the consumer happy with constant choice and as well as experiencing the authentic shopping experience.

One of the main Charities that Rockingham Display Company has endorsed and supported in the last 10 years is LOROS. On Sunday September 21st 2008 was to be a special fund raising event and It entailed 12 miles of local Leicestershire country walks in aid of the charity.

On behalf of Rockingham Display Company, Alan Parker and Georgina Blowfield took up the challenge in aid of this meaningful cause and we are glad to say, completed the 12 Miles bravely amidst beautiful Leicestershire countryside and thankfully glorious weather.

The idea to walk for LOROS was originated by Alan Parker in memory of his brother Darren and taken up by Rockingham Display and supported by all it’s employees by way of sponsorship.

Between Alan and Gina, it is estimated around 500 pounds has been added to the LOROS charity fund and congratulations for their time and effort (supported along the way with Gina’s husband Mick). It can only be commended for what is a wonderful cause.

Rockingham Display Company – for which Alan Parker did the original design for it’s ‘Rockingham Logo’ back in 1989 (below) – are soon to celebrate 20 Years of Trading on January 1st 2009 at it’s site at Highfields Farm, Huncote Road, Stoney Stanton, Leicestershire.

Due to the inspiration of Alan and Gina, Rockingham will be looking towards expanding it’s donations to LOROS in it’s 20th year and gives praise to all other walkers that took part in this charitable event.

Rockingham have recently had delivered and installed by Homag – a Weeke Optimat BHP Vantage 38L – Cnc controlled processing centre with traversing gantry construction. Having a large sheet working field of 3700 x 2100 x 100 it is the fastest and heaviest machine in it’s class. The whole working field is reachable with all processing tools, which consist of a 25 vertical drilling spindle centre and a 9kw HSK routing spindle with 14 fold tool changer. Also we have added a 360% routing, drilling, sawing spindle for flexibility.

The new Cnc helps cut costs on Point Of Purchasemachining and compliments other services like Retail Display units, Retail Shop Interiors, Bespoke Retail/Shop Displays and general Cnc Wood or Mdf wood machining.

For more information on our CNC SERVICES, click on the CNC button and then Start Your Enquiry.

Rockingham have recently Manufactured and Installed over three thousand Retail Laptop Display Units. By implementing our ‘Rapid Manufacture and Installation Program’ we have given Carphone Warehouse a fast turnkey service that delivers them maximum sales exposure for there Point of Purchase new laptop sales drive.

Rockingham Take Delivery Of New Cnc Router